NEWSLETTER #1

GOCAF is Korea’s most powerful catalyst
for the evolution of outdoor culture🏕️

The Only Place to Enter Korea’s Outdoor Market — At Scale

If you are looking to enter Korea’s fast-moving outdoor industry, there is no more direct path than GOCAF.
For 14 years, GOCAF has been the launch stage for brands seeking visibility, distribution, and real market validation. With over 1.28 million buyers, 6,585+ exhibiting brands, 40,065+ booths, and nearly 800,000㎡ of accumulated exhibition space, it stands as Korea’s largest and most influential outdoor business platform.

But scale is only part of the story.
Korea is one of the world’s most trend-responsive outdoor markets. Consumers adopt innovation quickly. Design matters. Digital word-of-mouth spreads fast.
At GOCAF, products are not just displayed — they are tested by highly engaged consumers and evaluated by serious buyers in the same space.

International brands come to:
· Secure Korean distribution partners
· Test new product lines before wider Asian expansion
· Gain instant exposure in a trend-sensitive market
· Build credibility through live market interaction

For many brands, GOCAF is where Korea begins.
This is not simply a trade show.
It is your gateway to one of Asia’s most energetic outdoor markets.

GOCAF 2026 Schedule at a Glance👀

Plan Your Entry into Korea — Choose the Right Season

Traveling to Korea requires time, investment, and strategic planning.
That is why GOCAF operates across multiple seasons and key cities—allowing international brands and buyers to select the timing and region that best align with their business objectives.

Each edition carries a distinct atmosphere, regional audience profile, and market focus.
Review the 2026 schedule carefully and determine when your entry into Korea will have the greatest impact.

Explore the Official Results Report📑

Preview the Next Season Through Proven Results

GOCAF’s future potential is best understood through its past performance.
With each edition, GOCAF has generated measurable outcomes—built on accumulated data, refined operational expertise, and real-time market engagement.

Beyond attendance figures, GOCAF delivers actionable insight into Korea’s camping and outdoor industry trends, along with tangible brand growth achieved on-site.
Discover the numbers, the momentum, and the business impact behind GOCAF.

See What Exhibitors Achieved📈

Behind the Scenes with GOCAF Exhibitors

For over 14 years, GOCAF has collaborated with leading camping and outdoor companies—helping them launch products, expand distribution, and strengthen brand presence in Korea.

Exhibitor Spotlight reveals what happens beyond the booth.
From breakthrough product debuts and successful market entries to long-term partnerships and measurable business growth, these stories showcase the real impact of exhibiting at GOCAF.

Hear directly from industry professionals as they share how GOCAF accelerated their visibility, connected them with the right buyers, and positioned their brands for the next stage of growth.

See What’s Trending in Korea and Around the World🔍

Where Camping Trends Take Shape

At GOCAF, trends are not predicted — they are engineered.
Through continuous social media monitoring, big data analytics, and on-site behavioral insights, GOCAF identifies emerging camping movements before they reach the mainstream.

The Special Showcase transforms these insights into curated thematic zones — highlighting next-generation gear, design-forward concepts, and lifestyle shifts shaping Korea’s outdoor market.

More than an exhibition feature, it is a forward-looking platform that defines how camping culture evolves — inspiring brands, engaging consumers, and elevating the overall outdoor experience.

Catch the Energy of GOCAF in Short-Form Videos🎬

Amplify Your Brand — Online and On-Site

At GOCAF, exhibiting goes beyond the booth.
To actively promote participating brands, GOCAF produces a wide range of official promotional content. Among them, short-form videos have proven especially powerful — generating strong engagement and reaching a broad Korean audience.

With over 300,000 social media followers and a database of 1.28 million visitors, GOCAF offers more than physical exposure. It provides digital visibility backed by one of Korea’s largest outdoor audiences.

By participating in GOCAF, brands gain the opportunity to connect with consumers not only on-site, but also across online platforms — extending reach, strengthening awareness, and accelerating market entry into Korea.
Join GOCAF and maximize your impact — both offline and online.

Global Partners🌍

Create Global Opportunities with GOCAF

GOCAF has built an extensive global network by collaborating with leading brands, industry associations, communities, and international exhibitions worldwide. Through these partnerships, we continuously create cross-border business opportunities, market expansion, and strategic exchange.

If you have any inquiries regarding partnership opportunities, booth participation, or buyer/visitor registration, please click the button below to contact us.

GOCAF team is committed to supporting your successful entry into the Korean market and helping you achieve meaningful business results.